During my time at Queensland University of Technology I completed a Bachelor of Mass Communication, majoring in Public Relations and Media Communications, and minoring in Fashion.

Several career relevant subjects I completed and adored were: Digital Promotions, Communication in the New Economy, Integrated Marketing Communication, Global Public Relations Cases, Fashion and Modernity, Marketing and Audience Research, Fashion and Style Journalism, Designing Communication Resources, Media Audiences and New Media: Internet, Self and Beyond.

However, the most important subject I took was the capstone: Public Relations Campaigns. Engaged by a real client, the QUT Science and Technology Centre, I was tasked to prepare a publicity plan that would achieve their desired outcome in the community and media spheres. As in “real life” this involved a pitch, adjustments to the plan as per client feedback and a final formal proposal (including proposed press releases, speeches, online media copy, social media ideas etc). 

The skills I learnt, not only from that subject but from my overall degree, taught me the fundamentals of public relations, media communications, and fashion that helped me confidently enter the industry after graduation.