Price Attack is a full-service hair salon and retail store with 60+ locations across Australia and an eCommerce site. We stock a number of popular professional hair care brands as well as our exclusively owned.

• Manage National and Local Marketing Campaign coordination and execution (print collateral, digital collateral, website content, email marketing, social media marketing, advertising, budget management, internal training and communications, reporting, stakeholder management)

• Manage store opening campaigns

• Manage social media strategy

• Manage partner sponsorships

• National budget coordination

• Oversee marketing team

• Manage external agencies

Poolwerx is Australasia’s #1 recognised and largest pool and spa maintenance network with over 300 territories comprised of retail stores and mobile vans. I report directly to the CMO and work closely with her on the execution of all national and regional marketing campaigns as well as managing all local area marketing, store openings and email marketing.

Responsibilities

• National, Regional and Local Marketing Campaign coordination and execution (print collateral, digital collateral, website content, email marketing, social media marketing, advertising, budget management, internal training and communications, reporting)

• Email Marketing (calendar coordination, content, reporting)

• B2B marketing campaign support

• Franchise Development marketing support

In 2017 I joined QUT as a sessional tutor with a focus on public relations and comms. 

I teach weekly tutorial sessions and mark assessments for the second-year subject of Introduction to Public Relations. 

Tatts Group (now The Lottery Corporation) is the home of Australia’s largest lottery games and operates across Australia as Golden Casket, NSW Lotteries, Tatts and SA Lotteries. 

Our brands include TattsLotto, Gold Lotto, Lotto, Powerball, Oz Lotto, Lucky Lotteries, Set for Life, Keno, Strike, Super 66 and Instant Scratch-Its.

• Managed and executed corporate sponsorships end-to-end in Queensland, New South Wales, Victoria, South Australia and the Northern Territory
• Responded to community sponsorship requests
• Content creation and management including website uploading and maintenance
• Media coverage reporting and analysis
• Internal communications including eMarketing
• Winners’ communications for division one lottery winners
• Create and drive media campaigns and events for the Lott’s different brands across all jurisdictions
• Assisting in the development and delivery of marketing campaigns to achieve key objectives
• Social media content
• Copywriting and subediting

Brisbane Powerhouse, a magnificent power station of the 1920s, was reborn as a performing arts venue on the Brisbane River and is now Queensland’s home for contemporary culture. Every year it hosts over 1,200 events across festivals, performances and exhibitions (including theatre, music, film, circus, dance, comedy, children’s events and literary talks).

From August 2014 to May 2016 I was employed in the positions of Marketing Campaign Coordinator and Marketing Assistant respectively.  

Marketing Campaign Coordinator

As Marketing Campaign Coordinator my main responsibilities were integral to the implementation of show campaigns, overall eMarketing, and Brisbane Powerhouse marketing.

In addition to coordinating Brisbane Powerhouse destination marketing and a number of BPH-produced headlining shows and festivals, I was given the opportunity to manage a portfolio of BPH-produced shows on my own. I was also a liaison for external companies who hired Brisbane Powerhouse and needed assistance organising marketing.  

Finally, my role involved writing and filing the fortnightly e-news, Powermail, which is sent to 80K+ subscribers.

Responsibilities
• Managing event campaigns including strategy development, publicity, advertising, collateral production and distribution, direct mail, eMarketing and social media
• Coordinating delivery of marketing services to venue hirers including signage and display, collateral distribution and printing, campaign advice and eMarketing services
• Coordinating the production, design and distribution of key venue collateral including seasonal and campaign brochures
• eMarketing including fortnightly e-news, Powermail (distribution to 80,000+ subscribers), and campaign eDMs
• Campaign reporting including post-event surveys and data analysis, monitoring website analytics and collating ticketing information
• Coordinating design briefs and delivery of collateral for festival campaigns
• Copywriting and sub-editing for a wide variety of marketing collateral including media releases, brochures, web copy, social media posts, eDMs and advertising
• Coordinating and hosting historic tours of the building for community and school groups

Key Achievements
• Coordinating the 70K budget, advertising, publicity and social media strategy (including comedian Instagram takeovers) for Brisbane Comedy Festival 2016
• Coordinating the 26K budget, advertising, and social media strategy for the Brisbane Powerhouse venue destination campaign (October 2015-March 2016) 
• Managing the production of the 2015 Wonderland festival guide including production schedule and budget, copy writing, design briefs, internal and external approval rounds, printing, direct mailing and delivery
• Managing the marketing campaigns and budgets for Alan Cumming Sings Sappy Songs 2015, Melbourne International Comedy Festival Roadshow 2016, Daffodils [inspired by true events] 2016, Homunculi by Zoe Porter 2016, World Press Photo 2016 (launch) and Baby et Lulu 2016 (launch)
• Coordinating the marketing campaigns and budgets for the Queensland Cabaret Festival 2015, Grace Knight 2015, Let’s Get It On: The Life and Music of Marvin Gaye 2015 and Wonderland festival 2015

Marketing Assistant

As Marketing Assistant, my role's main function was to populate and update the Brisbane Powerhouse website as needed. Additionally, I was responsible for venue signage and collateral, and organising industry cross-promotions. 

Responsibilities
• Maintaining and updating the organisation’s website and liaising with internal and external parties for approvals
• Coordinating the venue’s digital and printed signage across 28 locations with internal and external clients
• Coordinating industry promotions to support festival and show campaigns
• Sales reporting and audience analysis for festivals and events
• Assisting with social media and eMarketing including community management, building online surveys and eDMs
• Coordinating community outreach donations and arranging subsequent ticket requests
• Training and supervising the team’s interns and providing feedback to university lecturers on their workplace performance

Key Achievements
• Creating 300+ web pages in WordPress on a tight deadline during our busiest period due to overlapping launch dates (Wonderland festival 2014, Festival of Tibet 2015, MELT: A Celebration of Queer Arts and Culture 2015, Brisbane Queer Film Festival 2015, Brisbane Comedy Festival 2015)
• Organising and implementing a flyering schedule during Brisbane Comedy Festival 2015 for 50+ comedians and 100,000 flyers
• Being promoted after six months to Marketing Campaign Coordinator

Make Nice: An Un-Conference for Creative Women made its inaugural debut as part of Vivid Ideas 2016. Born out of a desire for equality at creative industries conferences and a thought that “a rising tide lifts all boats”, Make Nice was a three-day female-only event that included keynotes, panels and roundtable sessions. 

Featured speakers included set designer and artistic director Adi Goodrich (USA), photographer Elizabeth Weinberg (USA), designer Leslie David (FRA), designer Suzy Tuxen (AUS), editor and writer Brodie Lancaster (AUS), photographer and radio journalist Elize Strydom (AUS), Vivid Ideas curator Jess Scully (AUS) and art director Niccola Phillips (AUS). 

I joined the Make Nice team in the capacity of Marketing Manager and Public Relations Executive. 

Responsibilities and Key Achievements
• Development and implementation of Make Nice marketing plan
• Securing and servicing media partnerships with frankie Magazine and Broadly (VICE family)
• Public relations campaign resulting in Australian and international media coverage including Collective Hub, It's Nice That, OKReal, Sydney Morning Herald, Concrete Playground, Broadsheet, Working Not Working and more
• Managing digital advertising
• Liaising with Digital Marketing Executive to ensure eMarketing and social media delivery integrated with the campaign
• Organising community outreach for Australia-wide industry promotions 

The Theory of Everything made its theatrical debut at Brisbane Festival 2015. Featuring an ensemble cast of eight performers and directed by young ingenue, Thomas Quirk, the play was programmed as part of the Theatre Republic lineup. 

I joined the team as an Audience Development Coordinator to organise the marketing campaign. It was an all-around success with the season selling out before it began. 

Responsibilities
• Social media campaign including Facebook advertisements
• Advertising campaign
• Media invitations
• Publicity
• Collateral design and distribution

Search Factory is a full service SEO and SEM company which has an extensive client base of renowned Australian brands. Their use of marketing and copywriting tactics ensues that each client’s SEO goals are met.

My role involved contributing weekly copywriting articles that assisted in presenting various clients in a positive light, which in turn would boost their SEO positively. Clients I wrote for included Naughty But Nice, Politix, My Adventure Store, My Holiday Centre, Optomo Australia and more. 

They provided a great opportunity for me to extend my portfolio and write for a wider client base. 

Responsibilities    
• Independently researched assigned copywriting topics until my knowledge was at industry level
• Produced and wrote content for numerous varied clients with specific target audiences
• Included outlined keywords, websites, brand mentions in a relaxed manner throughout the content
• Worked externally under tight weekly deadline, producing on average 3000 words per client

Posse is the newest hip thing in social media but don't let that fool you - this is one thought out gem of an idea. Taking the best of Yelp, Foursquare, and Facebook, and adding adorable graphic design; no matter where you are Posse knows the best of the best that's around. No longer must you struggle through retail and dining inadequacy.

I originally joined the Posse family as a Brisbane intern, and was selected to get the word out by taking part in a program that encompassed marketing, blogging, networking, growth analysis and community management. Activities I partook in involved introducing people to the site, monitoring its use, connecting with local retailers, and brainstorming guerrilla marketing ideas.

The company’s ethos was so rewarding that after I relocated to New York City, I stayed on as a freelance Content Contributor. During my time with them I wrote numerous articles including Eight Best Brisbane Brunches, Gluten-Free New York and Fun & Mind-Broadening Classes in New York.

Sous Style is a phenomenal website centred around lifestyle, fashion and home style content. It's based in New York City headed up by the talented Pippa Lord. I had long been a fan of this elegant, informative, and all-around stylish life bible, so when the opportunity arose for me to intern for them, it was a dream come true.

My editorial and digital media internship at Sous Style involved a variety of tasks however my main focus was assisting the team with a multitude of tasks involved in the running of their website and accompanying social media sites. 

Tasks that I was involved with include: 
• Writing content for their website
• Proofing and editing copy
• Researching content for various sections of their website (Recipes, Interiors, I Want It, House Hunter, Fashion Matchup, The Tip Off)
• Using WordPress to upload and format website content
• Researching press contacts
• Maintaining databases and reporting
• Researching potential website features
• Assisting with their social media, in particular, Pinterest 
• Resizing and editing images in Photoshop
• Transcribing interviews
• Assisting with events and their preparation
• General office tasks

Words of Worth is an Australian and UK-based copywriting agency. 

I was employed by them for a contracted period in 2013 as a freelance copywriter to assist with an urgent deadline. I helped populate a new website with geographical and target audience-appropriate content ahead of its launch. 

I worked externally from New York City. 

Bandanna Energy is a Queensland-based mining company that specialises in the production of coal exploration and development.   

At the end of 2012, Bandanna Energy commissioned me on a contract basis to assist with a website restructure and content creation. This involved developing an appropriate sitemap, writing additional copy as needed and editing any remaining content to be more relevant to a wider target audience.

Responsibilities
• Translating original web copy from industry jargon to language the general public could digest
• Assisting with the restructure of their website so navigation was seamless and coherent
• Sub-editing copy

The Good Guide is Brisbane's premier lifestyle guide for those whose tastes are above average, refined, and more vogue influenced than your regular human. They put out a physical guide seasonally that lists the best of the best that the fair town of Brisbane has to offer, but their quirky web presence also keeps readers up to date in the interim.

I completed a six-month Editorial and Digital Media Internship with the company from June to December 2012. 

During that time, I was heavily involved with:
• Writing numerous blog posts covering anything from local shops and events, to bands and human interest stories
• Helping choose and source content for the weekly newsletter, The Pigeon Post. Several newsletters I put together myself include; this, this and this
• Writing the e-news including the introduction, shop descriptions, giveaways, music recommendations and events
• Assisting with social media (Facebook and Twitter)
• Editing contributing writers' content
• Uploading content to the website using WordPress
• Editing photos to be website and newsletter suitable
• Helping choose feature content for the website
• using MailChimp to upload newsletter content
• General administration tasks around the office

Additionally, I also contributed to The Good Guide's blog from February 2012 writing pieces about various venues and events around town, before starting my internship.

Concrete Playground is everyone's favourite A+ online compendium of insider knowledge in Brisbane, Sydney, Melbourne, Auckland and Wellington. The sites feature constantly updated content on local events and venues, as well as commentary on many human interest stories. 

As a writer, I contributed Brisbane based articles weekly for Concrete Playground between March 2011 and September 2012. During this time I grew highly comfortable writing under deadline and interacting regularly with my Editors. At times during my employment, I also assisted the Editors in choosing content for the site.

Generally, my articles were events based, however I was also given the wonderful opportunity to both conduct interviews and review artistic performances.

I also wrote a popular feature article on The Ten Best Bookstores in Brisbane, which has over 200 shares and likes.

Other personal favourites include: Alfred Hitchcock Retrospective, The Land of Yes and The Land of No, 2011 Walkley Media Conference, Daedelus, Reinventing Radio with Ira Glass, We Made This, Portable Presents: Product Design, Lambda's Second Birthday and Triple Treat Tour.

A full list of my articles can be found here.

Frock Paper Scissors is Brisbane's only university-affiliated fashion and lifestyle magazine that is made and produced entirely by students. Started in 2006, each year a small cohort of students are selected to create, edit, produce and market the new edition of the magazine and website.

I was chosen by my 2011 peers and superiors to be Deputy Online Editor of the Frock Paper Scissors website. My role included working closely alongside the Editor to oversee its creation and production. 

Over six months, I:
• Led a large editorial team (with a focus on News, Features, Fashion, and Beauty) and a social media team as well as outsourcing several Information Technology students to assist us in the redesign of the website
• Presented a design brief for a website overhaul and assisted the I.T. students with adjusting it to our desired aesthetic
• Assisted with and accepted writing and styling pitches from numerous editors and contributors
• Ensured all pieces were edited appropriately and worthy of being published under the Frock Paper Scissors banner
• Created and managed the timeline leading up to publication and made sure everyone met their individual and group deadlines
• Populated the website with content using WordPress
• Was given responsibility to overhaul and update the entire Shops section, which features shops, restaurants and performance venues around Brisbane. This involved research, data collection (contact details, opening hours, photos, Google Maps link) and writing content
• Assisted our Social Media Editor by setting up a Tumblr account and creating a schedule of posts that related to the Frock Paper Scissors aesthetic
• Edited photos in Photoshop to be website appropriate
• Assisting PR and Marketing managers when needed
• Was a general leader to all who worked on Frock Paper Scissors whenever they had any issues, concerns, or wanted help

Additionally, one of my articles, To Study or Not To Study? was published in the feature article section.

A 2011 Making Of video can be found here.

Myer may be my store, but it's also the store of everyone interested in the glamorous, shiny and elite world of horse racing and events. A longstanding supporter of horse racing, Myer often contributes to the fantastic events that occur on the seasonal calendar. 

In 2010 I was given the opportunity to volunteer as a public relations intern for Myer at the Brisbane 'Fashions on the Field' event at the Brisbane Racing Club. I assisted with crowd participation, running of the catwalk event, assisting the event judges, setting up the stage, and my personal favourite; creating a makeup pyramid.

The day provided invaluable insight into how a successful PR event should run.

Fashion Week is the country's premier experience to see the latest collections from antipodean designers. Held annually in May, the week offers the opportunity for fashionable beings to converge in Sydney and view the best of the best.

In 2010 I volunteered my time to assist. Over the week I assisted with a variety of tasks including venue set-up, assisting VIP delegates, gift bag allocations, and crowd control. 

Mercedez-Benz Fashion Festival Brisbane is a week long event held annually that showcases the best Brisbane and Queensland designers on offer.

I was selected as a Volunteer in 2009. I participated in various jobs including venue set-up, escorting VIPs to their seats, creation and organisation of gift bags, monitoring crowds and running backstage guest lists.

During my time at Queensland University of Technology I completed a Bachelor of Mass Communication, majoring in Public Relations and Media Communications, and minoring in Fashion.

Several career relevant subjects I completed and adored were: Digital Promotions, Communication in the New Economy, Integrated Marketing Communication, Global Public Relations Cases, Fashion and Modernity, Marketing and Audience Research, Fashion and Style Journalism, Designing Communication Resources, Media Audiences and New Media: Internet, Self and Beyond.

However, the most important subject I took was the capstone: Public Relations Campaigns. Engaged by a real client, the QUT Science and Technology Centre, I was tasked to prepare a publicity plan that would achieve their desired outcome in the community and media spheres. As in “real life” this involved a pitch, adjustments to the plan as per client feedback and a final formal proposal (including proposed press releases, speeches, online media copy, social media ideas etc). 

The skills I learnt, not only from that subject but from my overall degree, taught me the fundamentals of public relations, media communications, and fashion that helped me confidently enter the industry after graduation.