Brisbane Powerhouse, a magnificent power station of the 1920s, was reborn as a performing arts venue on the Brisbane River and is now Queensland’s home for contemporary culture. Every year it hosts over 1,200 events across festivals, performances and exhibitions (including theatre, music, film, circus, dance, comedy, children’s events and literary talks).

From August 2014 to May 2016 I was employed in the positions of Marketing Campaign Coordinator and Marketing Assistant respectively.  

Marketing Campaign Coordinator

As Marketing Campaign Coordinator my main responsibilities were integral to the implementation of show campaigns, overall eMarketing, and Brisbane Powerhouse marketing.

In addition to coordinating Brisbane Powerhouse destination marketing and a number of BPH-produced headlining shows and festivals, I was given the opportunity to manage a portfolio of BPH-produced shows on my own. I was also a liaison for external companies who hired Brisbane Powerhouse and needed assistance organising marketing.  

Finally, my role involved writing and filing the fortnightly e-news, Powermail, which is sent to 80K+ subscribers.

Responsibilities
• Managing event campaigns including strategy development, publicity, advertising, collateral production and distribution, direct mail, eMarketing and social media
• Coordinating delivery of marketing services to venue hirers including signage and display, collateral distribution and printing, campaign advice and eMarketing services
• Coordinating the production, design and distribution of key venue collateral including seasonal and campaign brochures
• eMarketing including fortnightly e-news, Powermail (distribution to 80,000+ subscribers), and campaign eDMs
• Campaign reporting including post-event surveys and data analysis, monitoring website analytics and collating ticketing information
• Coordinating design briefs and delivery of collateral for festival campaigns
• Copywriting and sub-editing for a wide variety of marketing collateral including media releases, brochures, web copy, social media posts, eDMs and advertising
• Coordinating and hosting historic tours of the building for community and school groups

Key Achievements
• Coordinating the 70K budget, advertising, publicity and social media strategy (including comedian Instagram takeovers) for Brisbane Comedy Festival 2016
• Coordinating the 26K budget, advertising, and social media strategy for the Brisbane Powerhouse venue destination campaign (October 2015-March 2016) 
• Managing the production of the 2015 Wonderland festival guide including production schedule and budget, copy writing, design briefs, internal and external approval rounds, printing, direct mailing and delivery
• Managing the marketing campaigns and budgets for Alan Cumming Sings Sappy Songs 2015, Melbourne International Comedy Festival Roadshow 2016, Daffodils [inspired by true events] 2016, Homunculi by Zoe Porter 2016, World Press Photo 2016 (launch) and Baby et Lulu 2016 (launch)
• Coordinating the marketing campaigns and budgets for the Queensland Cabaret Festival 2015, Grace Knight 2015, Let’s Get It On: The Life and Music of Marvin Gaye 2015 and Wonderland festival 2015

Marketing Assistant

As Marketing Assistant, my role's main function was to populate and update the Brisbane Powerhouse website as needed. Additionally, I was responsible for venue signage and collateral, and organising industry cross-promotions. 

Responsibilities
• Maintaining and updating the organisation’s website and liaising with internal and external parties for approvals
• Coordinating the venue’s digital and printed signage across 28 locations with internal and external clients
• Coordinating industry promotions to support festival and show campaigns
• Sales reporting and audience analysis for festivals and events
• Assisting with social media and eMarketing including community management, building online surveys and eDMs
• Coordinating community outreach donations and arranging subsequent ticket requests
• Training and supervising the team’s interns and providing feedback to university lecturers on their workplace performance

Key Achievements
• Creating 300+ web pages in WordPress on a tight deadline during our busiest period due to overlapping launch dates (Wonderland festival 2014, Festival of Tibet 2015, MELT: A Celebration of Queer Arts and Culture 2015, Brisbane Queer Film Festival 2015, Brisbane Comedy Festival 2015)
• Organising and implementing a flyering schedule during Brisbane Comedy Festival 2015 for 50+ comedians and 100,000 flyers
• Being promoted after six months to Marketing Campaign Coordinator